The Black Friday Tech Talks bring first-hand insights on the eCommerce event of the year

With Black Friday just around the corner, we are bringing together the extensive know-how of acknowledged eCommerce experts throughout a series of interactive online talks. Starting October 23rd, book time in your calendars and join specialists from Google, Innoship, and Zitec to find out all you need to know for preparing a seamless Black Friday event, with zero downtime and consistent sales.

Everyone loves a good deal, and that is exactly what Black Friday is all about. Marking the start of the winter holiday shopping season, this special day (or days, in many cases), continues to generate excitement and boost sales in on- and offline locations from all around the world. However, holding a successful Black Friday promotion requires much more than meets the eye, and our experts know that, especially since 2020 is quite an atypical year. 

What to expect – a sneak peek into our event’s hot topics

On October 23rd, during our first event of the Black Friday Tech Talks series – “Infrastructure Readiness and Last-Mile Delivery Optimization”, we will cover topics as:

  • best practices for infrastructure stability
  • last-mile delivery performance: how to cut costs and increase delivery performance
  • technology check-up to get your business ready for success and covered for zero downtime.

Speakers for the first live session of the Black Friday Tech Talks will be Adina Nichitean, Security and Data Protection Manager at Zitec, Marius Bălteanu, Chief Information Officer & Partner at Zitec, Dan Ungureanu, Co-Founder at Innoship, and Nicolae Ciobanu, Cloud Partner Engineer at Google Cloud. Interventions from the audience are more than welcome, so join in the conversation and bring your topics to the table, too. 

The following Friday, on October 30th, the talks are bound to get just as heated. The theme is “Black Friday in the Cloud and Collaborative Commerce” and those debating these topics are: Anca Bătrîneanu, eCommerce Manager at Zitec, Bogdan Nițulescu, SMB and Corporate Lead at Microsoft, Kiril Dinov, Sales Development CEE at VTEX, and Lucian Daia, Chief Technology Officer at Zitec. Join the event for a discussion about modernizing legacy applications and the prerequisites of taking your business to the cloud. Learn best practices to scale your eCommerce for Black Friday and the advantages of collaborative commerce from ZitecMicrosoft, and VTEX.

Last but not least, on November 6th, our talks will come to a close through the “Digital Marketing strategies for Black Friday in the European Landscape” event. Learn about the best digital marketing strategies for Black Friday, through insights from Marius Drăgan – CEO and Founder at iELM, Cătălin Neacsu – Business Development Manager at Constantin Nautics, Izabela Gîrbea – Digital Marketing Strategist at Zitec, and Dan Toma – Digital Marketing Director at Zitec. Find out our speakers’ best practices and lessons-learned after several Black Friday events, and contribute with your own.

How to sign up for the Black Friday Tech Talks 

Register here to get all the details about Black Friday Tech Talks, a series of events brought to you by Zitec, your trusted eCommerce partner for over 17 years.

Join the heated debates and let’s discover together what eCommerce has in store for the shopping event of the year!

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