Category: Online Marketing
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iELM’s sales grow by 94% backed by the Zitec digital marketing team
Executive summary: iELM wanted to expand to several European markets, however their existing digital marketing strategy could not keep up with…
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What is UX Design and why do I need it?
A not-so-uncommon story Imagine being interested in a brand. You visit their website feeling curious and excited, hoping to learn more, perhaps…
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Five ways to make the best of the Google Ads Editor tool
Did you ever find yourself in a situation in which you needed to make a lot of changes to a campaign, be it ad copy or targeting? We sure did…
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Digital marketing during COVID-19: friend or foe?
Lately, the whole world seems to have only one thing on its mind. It starts with the letter C and it changed the way we work, shop and socialize.
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5 New Google Ads Features You Should Try For Growing Your Business
Since Google Ads was launched, there have been many updates. The trends are changing and advertisers must keep up. This article is made for…
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What are Remarketing Lists for Search Ads (RLSA) and How to Use Them
This article is dedicated to advertisers who want to supercharge their PPC performance. It contains valuable information about how RLSA campaigns…
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Digital marketing success story: EVOhoreca
Our collaboration with EVOhoreca started almost 5 years ago. We have been constantly helping the company reach its goals: to increase its…
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9 steps for a rockin’ keyword research
With over 40,000 search queries every second on Google, marketers have an important job to make sure their clients are getting their spot…
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How to track form submissions on a WordPress website with Google Tag Manager and Google Analytics
Unless you were born literally yesterday, chances are that you’ve probably heard about the magic platform called WordPress. According to data…
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The Why, What, and How of Custom Channels in Google Analytics
Why should you go through the trouble of defining new channels when Google Analytics offers this grouping by default? The answer’s simple:…
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