Category: Online Marketing
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Zitec becomes Google Premier Partner
Starting this month, Zitec becomes one of the Romanian Google Premier Partners, meaning that along the past years we have demonstrated AdWords…
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Digital marketing success story: EVOhoreca
Our collaboration with EVOhoreca started almost 5 years ago. We have been constantly helping the company reach its goals: to increase its…
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What are Remarketing Lists for Search Ads (RLSA) and How to Use Them
This article is dedicated to advertisers who want to supercharge their PPC performance. It contains valuable information about how RLSA campaigns…
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Facebook’s new feature allows businesses to recruit through Facebook Jobs
Almost every week we see something new from Facebook, whether it’s a different font, button or new features for Pages, Messenger and other…
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Why your website needs an SEO audit
As any other thing in this world, SEO is about understanding your problems, accepting them and starting to fix them. That’s why, there is no…
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5 New Google Ads Features You Should Try For Growing Your Business
Since Google Ads was launched, there have been many updates. The trends are changing and advertisers must keep up. This article is made for…
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Thoughts about Online 24/7 by Zitec & Google
More than 70 representatives from different industries joined us last week for the Online 24/7 event organized by Zitec in partnership with Google.
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Online 24/7 with Zitec and Google
We are inviting you to the Online 24/7 event, an event organized by Zitec together with Google, in which we’ll discuss about the benefits of…
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5 basic SEO tips and tricks for bloggers
When you are a blogger, most of your attention is, as it should be, focused on creating quality content. But I am sure that one of your main…
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Five ways to make the best of the Google Ads Editor tool
Did you ever find yourself in a situation in which you needed to make a lot of changes to a campaign, be it ad copy or targeting? We sure did…
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What is UX Design and why do I need it?
A not-so-uncommon story Imagine being interested in a brand. You visit their website feeling curious and excited, hoping to learn more, perhaps…
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What are the most important search engine ranking factors?
In the previous post, I’ve talked about the most important things that should be checked when analysing a website, but I haven’t tackled…
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Online. All Day Every Day
Or as we named our awesome event: Online 24/7. The same really. The main point is this: is your business online? If not, it should definitely…
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Brand Storytelling through Instagram
First thing’s first. What is Instagram? Well, actually the question should be why is Instagram? Because the app itself is actually pretty basic…
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Google Engage Training
After attending a training a few weeks ago, hosted by Google, I decided to write this article in order to share some of the most important…
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Internet&Mobile World – numbers and figures
The Internet&Mobile World 2012 will probably go down in the Zitec history as one of our coolest booth for an offline conference. Your feedback…
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eTravel Awards for Paravion.ro and HotelPeeps.com
Yesterday was a big day for the Zitec team: one of the brands we’re working on was awarded no less than six awards at the eTravelConference…
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Mobile awards for Paravion.ro and Zitec
It was a good day for mobile sites yesterday! We were invited at the Start Mobile award ceremony to find out we’ve won another two great awards…
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How to track form submissions on a WordPress website with Google Tag Manager and Google Analytics
Unless you were born literally yesterday, chances are that you’ve probably heard about the magic platform called WordPress. According to data…
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Use These 3 Key Reports To Take Your Google Analytics Skills To The Next Level
Go beyond Last Click Interaction analysis of marketing campaigns by learning how to use three key reports provided by Google Analytics: Assisted…
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Winners of the Zitec I&MW 2013 awards
Now that the second edition of the Internet & Mobile World expo-conference is over, we think it’s time to announce the winners of the Online…
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How to find a really special deal for this winter
Since it’s the winter holidays season and we’re all about travelling, I thought today we could have a close look at HotelPeeps.com, a travel…
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The Why, What, and How of Custom Channels in Google Analytics
Why should you go through the trouble of defining new channels when Google Analytics offers this grouping by default? The answer’s simple:…
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iELM’s sales grow by 94% backed by the Zitec digital marketing team
Executive summary: iELM wanted to expand to several European markets, however their existing digital marketing strategy could not keep up with…
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How we redesigned the website of the most loved Romanian brand
Redesigning a brand’s website is always an interesting journey. A strong digital presence has become mandatory for any business, as consumer…
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9 steps for a rockin’ keyword research
With over 40,000 search queries every second on Google, marketers have an important job to make sure their clients are getting their spot…
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Digital marketing during COVID-19: friend or foe?
Lately, the whole world seems to have only one thing on its mind. It starts with the letter C and it changed the way we work, shop and socialize.
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Using Custom Reports in Google Analytics to monitor your campaign performance
We all know that Google Analytics offers a large amount of data and reports as well as numerous possibilities of playing with the numbers in…
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