What is UX Design and why do I need it?

A not-so-uncommon story Imagine being interested in a brand. You visit their website feeling curious and excited, hoping to learn more, perhaps even considering a purchase. But after navigating through the confusing layout and clicking the same button for ten minutes with no visible results, you end up with a burning desire to dump the … Continued

The impact of good UX: how we helped Romstal more than double online transactions

Romstal, a company specialized in the sale of construction installation equipment, is the market leader in South-Eastern Europe. The company’s offer includes over 15,000 products, characterized by a world-renowned quality, which Romstal adopts as its policy. However, Romstal’s website hadn’t been updated in a long time and its UX (User Experience) didn’t respond to the … Continued