Digital Consumer Trends
in 2022

May, 5th 16:00 – 18:00 Zitec Office Free

Register Now
Industries

The last few years have been challenging for consumers and businesses alike. In times of uncertainty, is important to understand what customers expect from brands and how companies can tweak their communication in order to remain relevant and take advantage of the opportunities that arise in these times.

Zitec invites you to a live, in-person event, to find out the latest trends about digital marketing and consumer behaviour.

Speakers

Gabriel-Adrian Eremia
Marketing & Product Management Director, Arctic

Gabriel is a mission-oriented marketing & product management leader, with over 10 years of experience in the field and a proven track record of developing and executing integrated marketing, communications and product management plans from end-to-end.

Ivona Rosca
Head of Strategy, Zitec

With over 11 years of experience in crafting successful Digital Marketing strategies for clients both local and international, Ivona leads the Strategy Department in Zitec, providing our clients with actionable insights on how they can elevate their digital marketing efforts to grow their businesses.

Mihaita Pascaniuc
Creative Director, Zitec

Mihaita is a result-driven digital marketer with over 8 years of experience in the field, leading our newly formed Creative Department which helps our clients deliver their messages in shapes and forms tailored on the specifics of their audiences and the places they appear on.

Agenda

16:00 – 16:10
Welcome & Intro
16:10 – 16:40
Ivona Rosca | Head of Strategy, Zitec
16:40 – 17:10
Mihaita Pascaniuc | Creative Director, Zitec
17:10 – 17:20
Coffee Break
17:20 – 17:50
Gabriel Eremia | Marketing & Product Management Director, Arctic
17:50 – 18:00
Last remarks + Q&A
18:00 – 20:00
Prosecco Bar
Event venue
165 Splaiul Unirii, TNO2 Building, 6th floor, 3rd district, 030133 Bucharest, Romania

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What will I learn?

Understanding your users’ needs and expectations from you as a brand is critical to the success of your company. Zitec’s experienced digital marketing experts together with our special guest will ensure that you grasp:

  • How to adapt your company’s communication during times of FUD (fear, uncertainty and doubt)
  • What do customers expect from brands in 2022 and beyond
  • How to deliver your messages in the right format
  • How to improve your communication on the channels you’re already active and how to expand to new ones

Why should I attend?

Many businesses have struggled to keep up with the changes in consumer’s behaviour in the past years. Understanding how to navigate through time of uncertainty and take advantage of the opportunities that become available is critical in order to stay relevant in the digital environment.

 

Join our team of experts together with our special guest, representing the most powerful brand in Romania to find out about the changes in customer behaviour, the latest trends and opportunities in the digital spaces an more.

Save your seat

Many businesses have struggled to keep up with the changes in consumer’s behaviour in the past few years. Understanding how to navigate through time of uncertainty and take advantage of the opportunities that become available is critical in order to stay relevant in the digital environment.

 

Join our team of experts together with our special guest, representing the most powerful brand in Romania to find out about the changes in customer behaviour, the latest trends and opportunities in the digital spaces an more.



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