Do you want to have a world-class UX design on your site? Nothing simpler. Our team of specialists have the mindset to create the perfect one-stop shop. With the necessary tech skills and creativity, we are here to implement UX concepts, step by step.
UX FACTS & FIGURES
85% of UX-related issues can be detected by performing a usability test on a group of 5 users.
Every $1 invested in user experience results in a return of investments between $2 and $100.
Intentional and strategic UX has the potential to raise conversion rates by as much as 400%.
Developers spend 50% of their time fixing issues which could’ve been avoided in the UX Process.
MEET OUR CLIENTS
They can vouch for our services
Good UX is Good Business
Customers ignore the UX design that ignores customers. Grow your business with good UX.
Accomplish Your Business Goals
It is proven that design-led brands are almost 3 times more likely to exceed their business goals and objectives compared to their competitors.
Cut Down Development Costs
Effective prototyping and usability testing can reduce costs, helping you to estimate more accurately, avoid feature creep and test before developing.
Increase Your Revenue
75% of people judge a website on its aesthetics and usability. A user-friendly interface based on customer’s needs is more likely to convert clients.
Increase Customer Loyalty
Great UX design not only attracts new users, but also retains them. Customer loyalty is won through positive experiences on a web or mobile app.
BCS Foundation Certificate in UX
Want to work with the best team? Zitec brings to the table decades of experience, a global perspective and a passion for achieving measurable results.
Customized UI for your web
Bring your vision for your web to life. Inspire and attract your customers with catchy content, appealing images and great design on every device.
See how Arctic's website was recreated from a usability perspective
Arctic is a leader in the Romanian household appliances market and part of the Arçelik Group in Turkey, which positions the company as one of the 14 distinct production units and one of the 10 brands of the group. With a turnover of 2,2 billion lei in 2017, Arctic is one of the most loved brands and household appliance manufacturers in Romania.
The company reached out to Zitec’s team to help them redesign their website. As they wanted to appeal to the younger generation of consumers as well, they decided to recreate the site from a usability perspective. Thus, a compelling experience was created via an app-like approach and cutting-edge AI, featuring a digital human model that presents the product lineup.
ENd-to-end UX/UI Design services
OUR UX/UI Design PORTFOLIO
The redevelopment of homes made easy to the public
Brico Dépôt is a French chain of DIY and home improvement stores, part of Kingfisher Plc group. With 2,500 employees and 35 stores available, Brico positions itself as the second company in the Home Improvement market in Romania.
An improved shopping flow via the site redesign
Business growth was one of the company’s main objectives. To satisfy this need, our team focused on understanding how the shopping experience and check-out flow work. They analyzed the usability process in the website interface and the users’ profiles. Based upon the obtained data, Zitec’s specialists implemented:
- various mobile-first UX wireframes.
- and then recreated the web UI design from scratch, taking into account the brand manual, as well as the visual direction of Brico’s marketing campaigns.
- In addition, Zitec also helped with the implementation of Magento 2.
The result of all these is Brico’s omnichannel visual consistency and an improved usability flow for its customers.
The Delivery Company with the Largest National Network
With over 10 years on the market, Sameday is the delivery company with the largest national network in Romania, always looking to innovate and improve.
Following a very thorough UX process, we gained insight into the business and its users' specific needs and goals. Then we put all this information to good use and we redesigned Sameday's UI completely from scratch.
10% More Customers
- 10% increase in new customer acquisition
- 20% more job applications
- Positive feedback from the competition
- Business Growth Of The Year in Courier and Postal Services, at the Business Awards for Excellence (GOVNET, Romania's Business News Gate, 2019)
Streamlining payments for millions of consumers
PayPoint România, a subsidiary of PayPoint PLC, offers a system for paying bills in Romania. Their services are aimed at saving time and money while making it easier for customers to pay, via any channel and on any device.
Creating a competitive advantage
For PayPoint, we designed the entire application from scratch and configured the user experience. In the research process, we applied UX methods (cognitive walkthrough and heuristic evaluation) in order to understand user behavior when it comes to paying bills. This user research helped in defining the right functionalities that perfectly match user behavior. Moreover, it helped in defining a powerful competitive advantage: the bulk payments functionality, which helps PayPoint stand out in front of the local competitor bill payment apps.
Dominant Market Player in Credit Cards for Shopping
Credit Europe Bank operates in eurozone countries, such as The Netherlands, Germany, Malta as well as in China, Dubai, Romania, Switzerland and Ukraine. About 900,000 customers around the world entrust their financial affairs to Credit Europe Bank.
We gave Avantaj2Go, the mobile app for Card Avantaj users, a brand new look and feel. Card Avantaj is probably the most popular credit card for shopping in Romania.
Complete Control for the User
We imagined the easiest ways and most accessible flows allowing users to have complete control over their credit cards, transactions, bonuses and benefits from the available offers.
The Largest Online Shop & Marketplace in Romania
With more than 20.000 sellers and over 7 millions products in the marketplace, eMAG is the largest online shop and marketplace in Romania, with a strong market presence in Bulgaria, Hungary and Poland.
We redesigned the user experience of the eMAG Marketplace, while following the eMAG brand guidelines to build an accessible and informative website.
More Satisfied Users, More Conversions
The eMAG Marketplace sellers received the new design very well. Along with increased user satisfaction, the new UX led to a 8% increase in new user enrollments.
New sensorial experiences
DonCafe is part of Israel's food and beverage company Strauss Group, formerly known as Strauss-Elite. DonCafe was acquired by Strauss in 2008 and the brand is engaged in coffee processing, as well as in the making of coffee-based products. Strauss is the largest company in the coffee market in Eastern and Central Europe.
Communicating through visual elements
As part of their brand awareness strategy, DonCafe worked with Zitec’s team to create an appealing website design for their current and potential customers. Our specialists worked on DonCafe’s presentation interface, managing to bring to surface a new digital visual language, based on the company’s brand manual. Thus, the team focused on emphasizing:
- The brand symbolism.
- A seamless user experience when browsing through DonCafe’s website.
- Lastly, Zitec implemented the website on the WordPress platform.
The leader in energy delivery in Romania
With over 120 years of tradition in the energy sector and over 3.5 million clients, Electrica Furnizare is the leader in the energy delivery market in Romania. Our collaboration with Electrica Furnizare had 2 major directions: esthetic and usability.
Streamlined and meaningful interactions
We revamped the website and improved the UX, taking into account the different needs of users. Special attention in this process was given to helping users reach their objectives in their relationship with the company by streamlining their every online interaction. On another hand, we helped in defining a consistent and modern brand visual identity and a coherent design system on the entire website.
The most popular brand in Romania
Arctic is the leader of the Romanian household appliances market and owner of the biggest household appliances factory in Continental Europe, which has produced over 34 million refrigerators. Arctic is the most popular brand in the country, but it also exports around 87% of the total Arctic production in over 80 countries.
A transformed digital presence that creates intuitive experiences users love
Arctic is deeply ingrained in Romanian culture and relevant to a wide demographic but, despite the brand’s positive image, it was widely regarded as a traditional name. Arctic wanted to bridge the gap between the brand and younger consumers, and reached out to Zitec for a complete overhaul from a usability perspective. The entire collaboration had a fantastic outcome: the revamped website turned Arctic into the only brand in the retail industry locally to feature a digital human model to present the product lineup.
The Most Famous Restaurant in Bucharest
Caru' cu Bere is a favourite meeting spot for both locals, and for foreign visitors alike. Among the latter, we'll mention The Rolling Stones, Naruhito, the Prince of Japan or Edward Kennedy.
We completely redesigned the restaurant's entire website, throughout all its sections. The challenge here was to create a modern look and feel while, at the same time, respecting the restaurant's heritage and tradition.
Mobile Booking up by 62%:
- 62% increase in mobile reservations
- 32.5% decrease in bounce rate
- 70% increase in average page views
The most prestigious academic institution of economic studies in Romania
Founded in 1913, the Bucharest University of Economic Studies is the most prestigious economic academic institution in Romania.
A comprehensive UX audit with usability score and improvements
For ASE, we performed an UX audit, which implied a thorough analysis aimed at uncovering the usability score and user experience issues and at suggesting improvements. The UX report was based on UX methods such as cognitive walkthrough and heuristic evaluation in order to understand users’ behavior when it comes to their interactions with the ASE website. The website’s usability score, based on different personas and their objectives, is the result of the analysis on over 12 categories of dozens of user experience criteria.
The Biggest Sanitaryware Distributor in Romania
Romstal is one of the largest sanitaryware distributors in Eastern Europe with about 200 stores located in Romania, Ukraine, Serbia, Moldova, Russia, Bulgaria and Italy.
When it comes to eCommerce websites, it's all about user experience and best practices that lead to conversion rate optimization.
Sales up by 43%
- 43% increase in mobile transactions
- 19% increase in revenue from mobile transactions
Discover how Romstal doubled online transactions
Read the case study
OUR UX/UI PROCESS
DISCOVER & COLLECT
- Stakeholder Interviews
- Competitive Analysis
- User Interviews
- UX Audit
ANALYZE & PLAN
- Empathy Maps
- User Scenarios
- Information Architecture
- Customer Journey
IDEATE & CREATE
- UI Design
TEST & LISTEN
- Usability Testing
- Analytics Review
- Search-Log Analysis
- A/B Testing
LET’S TALK ABOUT YOUR PROJECT
No matter what your next project is about, make sure you take user experience seriously.
We are here to build your project from ground up and in the same time grow your business by making sure your customers are happy when they use your website, platform or product.
Let’s schedule a meeting and discuss how we can help you reach your business goals!