UX/UI Design

With over 10 years on the market, Sameday is the delivery company with the largest national network in Romania, always looking to innovate and improve.

Following a very thorough UX process, we gained insight into the business and its users’ specific needs and goals. Then we put all this information to good use and we redesigned Sameday’s UI completely from scratch.

10% More Customers

• 10% increase in new customer acquisition
• 20% more job applications
• Positive feedback from the competition
• Business Growth Of The Year in Courier and Postal Services, at the Business Awards for Excellence (GOVNET, Romania’s Business News Gate, 2019)

Caru’ cu Bere is a favourite meeting spot for both locals, and for foreign visitors alike. Among the latter, we’ll mention The Rolling Stones, Naruhito, the Prince of Japan or Edward Kennedy.

We completely redesigned the restaurant’s entire website, throughout all its sections. The challenge here was to create a modern look and feel while, at the same time, respecting the restaurant’s heritage and tradition.

Mobile Booking up by 62%

• 62% increase in mobile reservations
• 32.5% decrease in bounce rate
• 70% increase in average page views

Romstal is one of the largest sanitaryware distributors in Eastern Europe with about 200 stores located in Romania, Ukraine, Serbia, Moldova, Russia, Bulgaria and Italy.

When it comes to eCommerce websites, it’s all about user experience and best practices that lead to conversion rate optimization.

Sales up by 43%

• 43% increase in mobile transactions
• 19% increase in revenue from mobile transactions

Discover how Romstal doubled online transactions
Read the case study

Urban Monkey – the beverages we want to enjoy everyday: yummy, all natural and RAW – with all the goods mother nature meant for us, supporting positive-impact projects through every bottle sold.

This is not just another eCommerce website! We went for creative, cool and fun, just like the Urban Monkey brand.

Creativity and eCommerce Combined

You can build your own juice box and order it in just a few clicks, taps or swipes through a user-friendly and funky interface. Like this, you can enjoy a raw experience custom-made to your own taste!

With more than 20.000 sellers and over 7 millions products in the marketplace, eMAG is the largest online shop and marketplace in Romania, with a strong market presence in Bulgaria, Hungary and Poland.

We redesigned the user experience of the eMAG Marketplace, while following the eMAG brand guidelines to build an accessible and informative website.

More Satisfied Users, More Conversions

The eMAG Marketplace sellers received the new design very well. Along with increased user satisfaction, the new UX led to a 8% increase in new user enrollments.

Credit Europe Bank operates in eurozone countries, such as The Netherlands, Germany, Malta as well as in China, Dubai, Romania, Switzerland and Ukraine. About 900,000 customers around the world entrust their financial affairs to Credit Europe Bank.

We gave Avantaj2Go, the mobile app for Card Avantaj users, a brand new look and feel. Card Avantaj is probably the most popular credit card for shopping in Romania.

Complete Control for the User

We imagined the easiest ways and most accessible flows allowing users to have complete control over their credit cards, transactions, bonuses and benefits from the available offers.

With over 120 years of tradition in the energy sector and over 3.5 million clients, Electrica Furnizare is the leader in the energy delivery market in Romania. Our collaboration with Electrica Furnizare had 2 major directions: esthetic and usability.

Streamlined and meaningful interactions
We revamped the website and improved the UX, taking into account the different needs of users. Special attention in this process was given to helping users reach their objectives in their relationship with the company by streamlining their every online interaction. On another hand, we helped in defining a consistent and modern brand visual identity and a coherent design system on the entire website.

PayPoint România, a subsidiary of PayPoint PLC, offers a system for paying bills in Romania. Their services are aimed at saving time and money while making it easier for customers to pay, via any channel and on any device.

Creating a competitive advantage
For PayPoint, we designed the entire application from scratch and configured the user experience. In the research process, we applied UX methods (cognitive walkthrough and heuristic evaluation) in order to understand user behavior when it comes to paying bills. This user research helped in defining the right functionalities that perfectly match user behavior. Moreover, it helped in defining a powerful competitive advantage: the bulk payments functionality, which helps PayPoint stand out in front of the local competitor bill payment apps.

Founded in 1913, the Bucharest University of Economic Studies is the most prestigious economic academic institution in Romania.

A comprehensive UX audit with usability score and improvements
For ASE, we performed an UX audit, which implied a thorough analysis aimed at uncovering the usability score and user experience issues and at suggesting improvements. The UX report was based on UX methods such as cognitive walkthrough and heuristic evaluation in order to understand users’ behavior when it comes to their interactions with the ASE website. The website’s usability score, based on different personas and their objectives, is the result of the analysis on over 12 categories of dozens of user experience criteria.

Arctic is the leader of the Romanian household appliances market and owner of the biggest household appliances factory in Continental Europe, which has produced over 34 million refrigerators. Arctic is the most popular brand in the country, but it also exports around 87% of the total Arctic production in over 80 countries.

A transformed digital presence that creates intuitive experiences users love
Arctic is deeply ingrained in Romanian culture and relevant to a wide demographic but, despite the brand’s positive image, it was widely regarded as a traditional name. Arctic wanted to bridge the gap between the brand and younger consumers, and reached out to Zitec for a complete overhaul from a usability perspective. The entire collaboration had a fantastic outcome: the revamped website turned Arctic into the only brand in the retail industry locally to feature a digital human model to present the product lineup.

A leader in the Romanian electro-IT distribution market, NOD offers a full range of components, peripherals and accessories necessary for the equipping and operating of any computer or office.