Web Design Services

The company with a big impact in the household appliances market

Arctic is a leader in the household appliances market in Romania and a member of the Arçelik Group in Turkey, making it one of the group's 10 brands and one of its 14 separate manufacturing units. In 2017, Arctic had a revenue of 2,2 billion lei, positioning it as one of the most well-known brands and household appliance producers in the country. Although Arctic is one of the biggest Romanian brands, it also exports over 87% of all Arctic production to more than 80 nations.

A transformative journey from tradition to modernization
Arctic requested assistance from Zitec's team in redesigning their website. Despite the brand's excellent reputation, the business was still regarded as a traditional name. Therefore, they made the decision to redesign the site from a usability standpoint, since they also wanted to appeal to the younger generation of consumers. In order to create a captivating experience, we used an app-like strategy and cutting-edge AI. Today, Arctic is the only brand in the local retail industry that features a digital human model that displays the product lineup.

Unique experiences that users love

• Complete overhaul from a usability perspective
• Revamped website
• Digital human model presenting the product lineup

www.arctic.ro

The Delivery Company that Changed the Market Game

Sameday is the courier company with the largest national delivery network on the Romanian market. The company has been present in the industry for over 10 years and provides same-day and next-day shipping services.

A website redesign can create wonders
Our team learned about Sameday’s unique needs and the business objectives during a very thorough UX process. Then, using all of this knowledge, we fully rebuilt Sameday's user interface.

10% customers increase

• 10% more new customers acquired
• 20% more applications for new jobs
• Positive feedback from the Business Awards for Excellence
• Business Growth Of The Year in Courier and Postal Services (GOVNET, Romania's Business News Gate, 2019)

www.sameday.ro

A coffee tradition kept from generation to generation

In 1967, the Amigo story begins with a group of local farmers who decided to invest in a Brazilian coffee processing and packaging factory. What makes the Amigo story special is the 100% preservation of the recipe and the caramelized taste. Amigo is one of the favorite coffee flavors in Romania.

Bringing a well-established brand to the modern online space
Our mission was to bring the recognizable image of this traditional brand to the virtual space. For this, we created a sober, simple design, maintaining those qualities that established the brand, but giving it a modern look and details that stand out. During the implementation, we took into account the creation of an easy-to-manage CMS. Amigo has dynamic content and they want to be able to change it by themselves. We also offered our support on the technical area, developing new functionalities and page designs.

New design means mission accomplished

• Web design from scratch
• WordPress implementation
• User-friendly CMS
• High loading speed optimization on desktop & mobile
• Security and monitoring solutions implementation

www.amigo.ro

Special moments and coffee flavors

DonCafe is a division of Strauss Group, originally Strauss-Elite, an Israeli food and beverage company. Strauss purchased DonCafe in 2008. The company processes coffee and produces coffee-based products. Strauss is a coffee leader in the Eastern and Central Europe market.

Graphic elements make a site appealing
DonCafe worked with Zitec’s team to create an engaging website design for their current and potential customers. Not having a brand manual, our graphic designers put their creative skills to the test. We developed from scratch a personalized design, with graphic elements that stand out.

A new digital visual language

• Emphasys on the brand symbolism
• Seamless user experience
• Easy browsing and navigation through DonCafe’s website
• A technical solution that allows anyone to manage the content on the site

www.doncafe.ro

A popular tourist destination in Bucharest

Caru' cu Bere is the oldest beer-house in Romania and one of the main tourist attractions in Bucharest. With a history of more than 130 years, the restaurant is a popular gathering place for both locals and foreign tourists. Among the latter, The Rolling Stones, Naruhito, the Prince of Japan, or Edward Kennedy come to mind.

Maintaining the restaurant's heritage through a modern look
The restaurant's whole website, including all of its sections, was fully redesigned by us. The challenge that our design team managed to overcome was to create a contemporary atmosphere while still honoring the restaurant's history and traditions.

Mobile booking increased by 62%

• Increased mobile reservations by 62%
• Drop in bounce rate of 32.5%
• An increase of 70% in regular page views

www.carucubere.ro

The tradition in energy delivery continues

Electrica Furnizare is the market leader in Romania for energy distribution. It has more than 3.5 million customers and over 120 years of experience in the energy industry.

First the usability testing, second the website redesign
Our two main focus areas of our partnership with Electrica Furnizare were the web aesthetics and usability. Initially, we did a UX audit to assess the state of the site. Our team also performed a series of usability testing with real users. Thus, we discovered both the strengths and the pain points of the site. As a result, we revamped the website, taking into account the different needs of users.

Efficient processes for the users’ needs

• Streamlined online interactions between the company and its users
• Consistent and modern brand visual identity
• Coherent design system on the entire website

www.electricafurnizare.ro

The homes improvement sector gains ground in Romania

A division of Kingfisher Plc, Brico Dépôt is a chain of DIY and home improvement stores in France. In Romania, Brico places itself as the second business in this sector, with 2,500 employees and 35 outlets.

A web redesign can improve the shopping flow
One of Brico Dépôt's key goals was the business’ growth. Our team concentrated on comprehending how the shopping process and check-out flow function, in order to meet this need. They looked at the user profiles and the usability process in the website's interface. Thus, Zitec’s specialists implemented various mobile-first wireframes and recreated the website design from scratch. We took into consideration the brand manual and Brico’s visual direction of their marketing campaigns. Lastly, we helped with the Magento 2 implementation.

An improved design direction

• omnichannel visual consistency
• improved usability flow for the customers

www.bricodepot.ro