Data-Driven SEO Strategies Boosted a Pharma Brand’s Visibility by 136% in 12 Months

The Context

Operating in the highly competitive pharmaceutical industry, Eubiotic, a leading health supplement producer, struggled to establish a strong online presence. While their brand was known within certain customer circles, their visibility was limited to branded search terms, meaning they were missing out on a significant share of potential customers searching for solutions to specific health concerns.

An extra layer of complexity was added by the SEO landscape becoming more challenging due to the competition from zero-click searches and AI-driven search models such as SearchGPT and ChatGPT-powered tools. As more users now receive direct answers from search engines without clicking through to websites, traditional SEO strategies are no longer enough to ensure visibility.

The lack of ranking on non-branded keywords was a major barrier, as most consumers in this sector tend to search for symptoms, health conditions, or supplement benefits rather than specific brands. This put them at a disadvantage against larger pharmaceutical chains, health-focused e-commerce platforms, and authoritative medical websites, which dominated the search results.

The Challenges

Operating within the pharmaceutical industry presented unique challenges due to strict regulations and compliance requirements. Every aspect of content creation needs to align with legal guidelines, which significantly restricts how we optimize for search visibility.

The industry poses highly specific requirements for the use of words such as “probiotics” and “treatment”. In some cases, they could not be used at all, as they required careful wording and alternative phrasing to maintain compliance.

Secondly, any claims related to the client’s supplements and their effects on medical conditions needed to be scientifically backed and approved, hence eliminating the ability to use generic, anecdotal, or promotional language that could otherwise improve engagement. Moreover, due to the need for regulatory compliance, all content underwent extended approval processes, which increased the implementation time of new SEO-driven materials.

The Solution

Together, we implemented a comprehensive SEO strategy focusing on three core areas: technical SEO, content marketing, and link-building. By using data-driven insights and aligning with industry best practices, we boosted Eubiotic’s search visibility, improved user experience, and positioned the brand as a trusted authority in the health supplement market.

Key Features:

• Technical SEO optimization including meta tags, restructured content, improved site speed, and managed sitemaps and redirects.
• The use of content marketing with in-depth articles that targeted both branded and non-branded queries, covering health conditions and supplement benefits while adhering to regulatory guidelines.
• Off-page SEO through the placement of backlinks on reputable health and lifestyle websites such as copilul.ro, qbebe.ro, and divahair.ro, to strengthen domain authority and credibility.

“These excellent results are proof of our seamless collaboration with Eubiotic’s team and our holistic strategy. This campaign’s success was driven by our deep expertise in data and strategic decision-making, and we take pride in knowing that our work has helped make their health solutions more accessible to those who need them most.”

Alina Aldea
Digital Marketing Lead, Zitec

The Results

Our collaboration ended in fortuitous results which serve as an example for how a strong, integrated SEO optimization strategy can create a significant visibility increase in a limited amount of time:

• 136% increase in organic traffic, rising from 2,940 clicks (Nov 2023 – Jan 2024) to 6,960 clicks (Nov 2024 – Jan 2025)
• Steady growth in non-branded search terms, with a 22.57% increase in clicks recorded in January 2025 alone.
• Significant visibility boost, with searches related to “microbiomul” increasing 3.78 times and “flora intestinala” growing 2.18 times compared to the previous year.
• Stronger keyword rankings, with Top 3 rankings increasing from 13 to 19, Top 10 from 49 to 54, Top 20 from 62 to 90, and Top 100 from 126 to 148.
• Algorithm-proof strategy, with the website gaining visibility during Google’s core algorithm updates in November and December 2024, hence proving the long-term effectiveness of our marketing efforts.
   
  

Organic traffic increases over time - Zitec’s own research Source: Google Search Console.

“We faced challenges in improving our online visibility and reaching our target audience. Zitec stepped in and helped us reach our customers through a consultative, targeted approach that translated into an SEO solution, which is now the backbone of our organic, sustainable online growth. Their technical expertise combined with a custom strategy proved to be a winning combination, delivering results that exceeded our expectations. This collaboration has been highly beneficial in strengthening our online presence and making our health solutions more accessible to those who need them most.”

Daniel Petre
Head of Marketing, Zentiva Eubiotic