Where Cultural Storytelling Meets Digital Experience at La Mița Biciclista

The Impact & Results

La Mița Biciclista Stabiliment Creativ, a cultural venue with a strong identity in the local creative scene, set out to promote its exhibition “Întâlniri sau cum se naște o lume nouă” and drive ticket sales within a limited timeframe. The campaign focused on translating the brand’s identity and the exhibition’s theme into a digital experience that could amplify interest and extend its reach.

Starting from La Mița Biciclista’s positioning and the historical context of the exhibition, Zitec recreated the tone, language, and atmosphere of the early 1900s period in a format that users could interact with. The AI-based letter generator was built around this direction, allowing users to generate personalized content that reflected the way people communicated in that era.

This approach turned branding into a functional part of the campaign. By encouraging user-generated content and sharing, the experience extended beyond the physical space and supported organic visibility. Combined with performance campaigns, it contributed both to increased interest and to ticket sales.

After implementing an integrated strategy that combined experience design, fast digital execution, and performance marketing, the results were as follows:

• 43% increase in ticket sales in the first month compared to the previous period
• Improved CPA through continuous campaign optimization
• Accelerated ticket sales driven by an optimized user journey and campaign efficiency
• Increased engagement driven by the interactive letter generator and user participation
• Organic visibility supported by user-generated content and sharing
• Landing page delivered with the help of AI infrastructure

These results contributed to increased visibility and engagement, supported by a campaign built around the brand’s identity and a shareable user experience. By translating the exhibition’s theme into a format that users could interact with and distribute further, the project shows how a strong concept, combined with user-generated content, can extend reach and drive measurable results.

“Starting from October 30 last year, the exhibition has been sold out day after day. It has become a phenomenon. We have never kept an exhibition open for such a long period. We are now approaching six months since its opening, and in recent months the space has become completely overcrowded.”

Edmond Niculușcă
Co-Founder, La Mița Biciclista

The Context

La Mița Biciclista has built strong offline recognition over time, bringing together food, art, and cultural experiences under a distinct identity. The venue is known not just as a location, but as a space where different formats coexist, creating a recognizable presence in the local scene.

The brand is closely tied to the history of the building itself, which has been restored and repositioned as a cultural space. Its identity is built around the atmosphere and aesthetic of the early 1900s period, reflected in both the space and the experiences hosted there.

This context creates strong in-person interest. Visitors are drawn by the concept, the setting, and the overall experience, often discovering it directly or through recommendations.

La Mița Biciclista’s exhibition “Întâlniri sau cum se naște o lume nouă” followed the same direction, focusing on stories of human connections that endured difficult historical periods, presented within this distinctive environment.

The challenge was to find a way to translate these powerful stories in the digital space in order to spark the interest of the audience and guide them towards purchasing a ticket, without revealing too much and let them enjoy the in-person experience.

The campaign focused on translating this identity into a format that users could interact with and share, while creating a clear path to ticket purchase and supporting measurable results.

The Challenges

The main challenge was translating a strong and well-defined brand identity into a digital format that users could interact with, without losing the context and tone that define the physical experience. La Mița Biciclista is built around atmosphere, history, and a specific way of presenting culture, which cannot be replicated directly through standard digital formats.

The exhibition relied on storytelling, space, and emotional context to engage visitors. Recreating this type of interaction online required identifying a mechanism that could reflect the same tone, while remaining simple enough for users to engage with immediately.

Another challenge was ensuring that the digital layer does not feel separate from the experience. The interaction had to be consistent with the exhibition’s theme and the brand’s identity, so that users could recognize the context and understand its relevance without additional explanation.

At the same time, the campaign needed to move beyond engagement and support conversion. Users could be interested in the concept or interact with the experience, but without a clear path to action, that interest does not translate into ticket sales.

The campaign also had to work within a short execution window, with limited time for iteration. This required a setup that could deliver results from the start, balancing engagement, consistency, and performance.

La Mița Biciclista’s Exhibition Landing Page, built in 3 days

The Solution

Together with La Mița Biciclista, Zitec designed a campaign that translated the brand’s identity and the exhibition’s theme into a digital experience users could interact with and share.

Key elements of the strategy:

• Development of an AI-based letter generator inspired by the early 1900s tone and language, aligned with the exhibition’s theme. The experience allowed and encouraged users to generate personalized content reflecting the way people communicated in that period.
• Use of user-generated content as a distribution mechanism, encouraging users to share their letters and extend the experience beyond the physical space, supporting organic visibility.
• Alignment between the exhibition concept and all digital touchpoints, ensuring consistency in tone and messaging across the experience and campaigns.
• Development and launch of a dedicated landing page in 3 days, designed to host the experience and provide a clear path from interaction to ticket purchase.
• Performance campaign setup on Meta and TikTok, focused on capturing the interest generated by the experience and converting it into ticket sales.
• Continuous campaign optimization, with adjustments focused on improving CPA and maintaining performance throughout the campaign period.
• Lean execution with rapid delivery supported by AI tools for landing page development, web analytics setup and ticketing platforms integration.

“The 43% increase in ticket sales reflects how a strong concept, translated into a shareable experience, can drive both visibility and conversion. By building on the brand’s identity and encouraging user interaction, we were able to turn interest into measurable results.”

Alina Aldea
Business Line Director, Digital Marketing, Zitec

AI Based Letter Generator using a topic and a receiver. The generated letter could be downloaded directly from the event’s landing page and shared on Social Media

Real user-generated letter shared on Instagram Stories, with the brand tagged